How We Win
A Strategic Framework for Democratic Victory in Travis County
Strategy Overview
Jessica Cohen brings decades of strategic experience as a consultant, advocate, and Democratic leader to the fight for Travis County. Her comprehensive winning strategy combines proven organizing techniques with innovative approaches to build sustainable Democratic power across all communities.
Strategic Resource Allocation
- Professional budget management ensuring resources reach every precinct
- Quarterly financial transparency reports to build trust and accountability
- Targeted investment in underrepresented and historically Republican-leaning areas
- Long-term financial planning across multiple election cycles
Grassroots Precinct Power
- Comprehensive training and support system for all precinct chairs
- Regular precinct leader town halls to identify local needs and challenges
- Recruitment drives focused on diversifying precinct leadership
- Recognition programs celebrating volunteer achievements
Data-Driven Voter Outreach
- Enhanced voter file management and training for local leaders
- Hyper-local messaging tailored to specific neighborhood concerns
- Year-round voter contact programs, not just election-year pushes
- Digital strategy meeting voters across platforms they actually use
Coalition Building
- Structured coordination between Democratic clubs and allied organizations
- Resource sharing to elevate all Democratic groups across the county
- Regular joint events bringing together diverse Democratic constituencies
- Clear communication channels between party leadership and community partners
Inclusive Messaging
- Plain language communication that resonates beyond political insiders
- Content creators reflecting the diversity of Travis County communities
- Contrast messaging highlighting Republican failures and Democratic solutions
- Consistent messaging training for candidates and community spokespeople
Leadership Development
- Mentorship program for young and diverse Democrats
- Staff hiring practices prioritizing diversity, equity and inclusion
- Candidate recruitment focused on building the bench for future elections
- Regular skills training for volunteers and emerging leaders
Vision Statement
I believe in building bridges, not walls. My experience has taught me that when diverse communities work together with shared purpose and mutual respect, we can create meaningful, lasting change for all Texans. Together, we are stronger.